How Come You Don't Have an E-business Strategy? PDF
By:Matt Haig
Published on 2002 by Kogan Page Publishers
While taking account of the more cautious e-business climate, Matt Haig challenges his readers with his contention that a well thought-out e-strategy is no longer a luxury but a necessity. In this guide he puts the emphasis on cost-effectiveness and aims to give realistic advice that is relevant to both small and large businesses. The work takes the reader through the key stages in developing a plan for using the Internet for competitive advantage and growth based on the company's goals, objectives, competitive environment and culture. Taking a global perspective, this guide not only shows businesses how to attract global online audiences but also includes lots of real-life global case studies and opinion.
This Book was ranked at 10 by Google Books for keyword Business Money Economics novel.
Book ID of How Come You Don't Have an E-business Strategy?'s Books is 92L322TuIzIC, Book which was written byMatt Haighave ETAG "rhXqvkugJN0"
Book which was published by Kogan Page Publishers since 2002 have ISBNs, ISBN 13 Code is 9780749437275 and ISBN 10 Code is 0749437278
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "152 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
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