The Content Pool PDF
By:Alan J. Porter
Published on 2013-04-11 by XML Press
All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all essential to the organization and are typically managed at the VP or CXO level, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool: Leveraging Your Company's Largest Hidden Asset makes the case for placing content creation, management, and distribution on a par with other core strategic business activities. Inside the Book Identifying Your Content Organizing Your Content Managing Your Content Leveraging Your Content The Case for a Chief Content Officer Bibliography and Index
This Book was ranked at 16 by Google Books for keyword Business Money Economics novel.
Book ID of The Content Pool's Books is kZAEAwAAQBAJ, Book which was written byAlan J. Porterhave ETAG "OwuDaBLrt7A"
Book which was published by XML Press since 2013-04-11 have ISBNs, ISBN 13 Code is 9781457182624 and ISBN 10 Code is 1457182629
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Book which have "246 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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