Mean Markets and Lizard Brains PDF
By:Terry Burnham
Published on 2008-11-03 by John Wiley & Sons
Everyone from journalists to market pros are turning to behavioral finance to explain, analyze, and predict market direction. In contrast to old-school assumptions of cool-headed rationality, the new behavioral school embraces hot-blooded human irrationality as a core feature of both individuals and financial markets. The 2002 Nobel Prize in Economics was awarded to scholars of this new scientific approach to irrationality. In Mean Markets and Lizard Brains, Terry Burnham, an economist who has a proven ability to translate complex topics into everyday language, reveals the biological causes of irrationality. The human brain contains ancient structures that exert powerful and often unconscious influences on behavior. This |lizard brain| may have helped our ancestors eat and reproduce, but it wreaks havoc with our finances. Going far beyond cataloguing our financial foibles, Dr. Burnham applies this novel approach to all of today's most important financial topics: the stock market, the economy, real estate, bonds, mortgages, inflation, and savings. This broad and scholarly investigation provides an in-depth look at why manias, panics, and crashes happen, and why people are built to want to buy at irrationally high prices and sell at irrationally low prices. Most importantly, by incorporating the new science of irrationality, readers can position themselves to profit from financial markets that often seem downright mean. Mean Markets and Lizard Brains skillfully identifies the craziness that is part of human nature, helps us see it in ourselves, and then shows us how to profit from a world that doesn't always make sense.
This Book was ranked at 8 by Google Books for keyword Business Money Economics novel.
Book ID of Mean Markets and Lizard Brains's Books is rXJjltRFSpUC, Book which was written byTerry Burnhamhave ETAG "mbYNUKo9H5U"
Book which was published by John Wiley & Sons since 2008-11-03 have ISBNs, ISBN 13 Code is 9780470440629 and ISBN 10 Code is 0470440627
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Book which have "320 Pages" is Printed at BOOK under CategoryBusiness and Economics
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